1) Cyberterrorism Becomes a Significant Issue
We've all read reports and stories that say cyberterrorism (the act of attacking a country via its computer networks) is a growing threat and that the US should take it seriously. We've even seen some limited cases where it was used to minor effect. I expect 2010 will see the first major example of the damage cyberterrorism can achieve, and we'll all be much more aware of it as a result. Sub-prediction: McAfee and Symantec sales grow significantly as a result.
I'm REALLY happy that I got this one wrong. That is, of course, if you ignore the Chinese hacking of Google and other companies, and you don't consider WikiLeaks' activity "cyberterrorism" (I don't) or the "hacktivism" it prompted. Frankly, I was expecting some major outage -- a stock exchange taken down, a city's electrical grid compromised, or something on that order -- and it's great that that didn't happen in 2010.
2) Microsoft Launches Windows Mobile 7, Enough to Stay in the Game
The smartphone space is inhabited mostly by 6 key platform players: Symbian, Blackberry, iPhone, Android, webOS, and Windows Mobile. Microsoft's recent endeavors in the mobile space haven't netted much (except perhaps some slight momentum on the media player side). WinMo 6.5 was late and generally uncompetitive with more contemporary offerings already in the marketplace. Pink was an absolute disaster. Even hardcore WinMo fans are getting restless for something really new. Windows Mobile 7 will have a daunting challenge in successfully fighting back against 5 competitors with better products and/or well-established market shares. Windows Mobile 7, when it comes out in the latter half of 2010, will still seem a little stale in comparison, but much better than 6.5. I do, however, fully expect 7 will tap into the other mobile products & services Microsoft has been cultivating, such as Bing and Zune (what is it with their onomotopoeic product names?). It won't be a barnburner, but, with some help from HTC and a couple other big-name handset producers Microsoft can count on, they'll have a small stable of fairly impressive devices available by the end of the year.
Yep...mostly. Windows Phone 7 did not come out seeming "stale," but it was roundly criticized for lacking a long list of features found on other platforms (e.g., copy & paste, tethering, multitasking, etc.). While it certainly doesn't have the fleet of handsets that Android boasts, WP7 has launched on an impressive number of devices and carriers across the globe. Add to that the fact that WP7, just a few months after launch, already has more apps than webOS does after more than 18 months, Microsoft appears to have gotten more right than wrong and certainly enough to keep their seat at the smartphone table.
3) 3-D Gets Even More Press but No Real Traction in the Home
3-D televisions and video players will be all over the place at CES, but their availability and technical trade-offs will keep them from seeing significant adoption in 2010. Long-term, however, I think 3-D will eventually take off, but I doubt it will happen as long as viewers have to wear special glasses in order to not be nauseated by the image.
By any measure, 3D TV has been talked about in the press more than it's been brought into consumers' homes. In 2010, the combination of scant high-quality content and expensive/uncomfortable/incompatible gear failed to make 3D a compelling experience, and slow sales was the result.
4) Fervor over Social Search Subsides but Doesn't Die Out
Social search (i.e., using real-time social media as sources of useful information for returning search results) is all the rage as we enter 2010. I think that the major search engines (e.g., Google, Bing, Yahoo!, et al.) will all figure out by the end of the year that, while social search has some promise for a small subset of queries, information produced by social media is largely junk and an unreliable source of value to their customers (search engine users). However, there is some gold in them thar hills, and we'll start seeing the fruits of their efforts as they isolate those situations where social search can indeed be really, really valuable (e.g., product reviews and event status).
There's been relatively little discussion in 2010 of how social media should change search. While we saw a lot of sites become more integrated into social media, such as via Facebook's nearly ubiquitous "Like" button, Google, Microsoft and Yahoo!'s attempts to add a social component to their search products never really gained traction. Clearly, it's harder than it seems to glean those rare nuggets of helpful, timely information from the vast noise of the social web.
5) Movies and TV Shows Go Mashup...and Not in a Good Way
A lot of media producers seem to be running out of ideas, so I think they'll start going for unique combinations of themes and concepts to fuel their movies and television shows. Think space vampires and hot robot/android women battling killer zombies driving souped-up, well-armed cars really fast around Las Vegas. Coming soon to theaters near you.
Looking back at 2010, I don't see any noticeable increase in "trans-genre" movies and TV shows. And maybe that's for the best, really. But, if the forthcoming "Cowboys & Aliens" is any indication, I just might've been a year early on this prediction.
6) Apple Announces a Tablet
Yes, I'm a sucker for this rumor-that-will-not-die. It's not like I'm even a fan of the tablet concept, so this isn't something I'm particularly hoping will happen. I just think it will. Imagine a 7"-to-10" iPhone Touch and you won't be too far off. Oh, and it will be more expensive than anyone who isn't an Apple shareholder thinks is reasonable, yet it will sell quite well (at least initially).
Pretty much, yeah. ;-)
7) SuperSpeed USB Takes Off QuicklyI'm going to give this one to me, but I'll admit that USB 3.0 adoption has been a bit softer than I thought it would be. I mean, we do now have motherboards, PCs, external external hard drives, and flash drives that all use USB 3.0, but it's clearly not ubiquitous yet. Wireless USB went nowhere in 2010, unfortunately, just as predicted.
I think we'll see SuperSpeed USB (a.k.a. USB 3.0) be adopted very rapidly in 2010. Signs from motherboard and accessory makers are that they're very eager to adopt this recently ratified standard, and I think everyone would agree that faster USB connections is only a good thing. As long as they don't screw up backward compatibility (one of the keys to USB 2.0 being as successful as it has been), it'll be another home run. On a related note, Wireless USB will not get the attention or traction we'd all like a stable, high-speed wireless connectivity standard to get, mostly because it just won't be as simple as plugging a wire into a hole.
8) Steve Jobs Gives an Apple Keynote Presentation
Might Sir Jobs be the "one more thing" at WWDC?
Clearly a thumbs-up. You don't think Steve would've missed the grand unveiling of his "magical" iPad, now would you?
9) Sprint is Acquired
The cellular carrier's weak valuation and lackluster performance in retaining customers and attracting new ones, combined with its continued WiMAX roll-out will make it a target for some kind of merger or acquisition, likely by a European carrier looking to get entry into the US market. The actual acquisition may not go through in 2010 due to extensive regulatory review, but the intent will be announced.
Bzzt! Wrong...thanks for playing. Sprint never got a buyout offer, but it did end 2010 on a much stronger note than it started the year. Not only has it met all its WiMax/4G rollout milestones, it is now being lauded for having among the best customer service in the US cellular market. Not that that's saying much ("tallest pygmy" and all that), but it's something.
10) Twitter Grows at a Slower Rate than in 2009
Twitter will continue to gain new members faster than it loses them, but it will not see the huge surge it enjoyed in 2009. This will mostly be because the company's management has a tenuous, at best, grasp on what its users want (leading it to make bad design decisions) and a business model that does not support both rapid growth and scalable, reliable service (thereby turning off users). It's too bad, too, as Twitter could've become the next Facebook had they played their cards right. The only thing that can save it is an acquisition...Google, perhaps?
Twitter grew a lot in 2010, but not as quickly as it did in 2009. Two stats support this assessment. In 2009, Twitter grew from an Alexa "reach" rating of essentially zero to about a 5; in 2010, it grew from a 5 to about an 8. While that's another big increase, it's a smaller increase than in 2009. Also, in 2009, Twitter grew from 100 million tweets per quarter to 2 billion, a 1900% growth rate. In 2010, it grew from 2 billion to a around 8 billion quarterly posts, a 400% increase. So, while Twitter is still growing hugely, 2010 just wasn't as blockbuster of a year as 2009 was.