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April 1, 2008
Fighting T-Mobile with Its Own Color
T-Mobile is being a collective asshat. It's threatening to sue Engadget by claiming, ridiculously enough, that the website is infringing on T-Mobile's use of the color magenta.
So, GearBits is painting itself magenta for the day in an act of solidarity against such stupid abuse of intellectual property laws.
Posted by Craig in Industry and Wireless
Comments
Ha! nice work, keep it up.
Posted by: jim at April 1, 2008 2:12 PM
^o^ Haha, just ridiculous~
Posted by: Prince Vern at April 1, 2008 2:50 PM
I wasn't aware you could copywrite a color that has existed since the dawn of time. Unless...but no...could T Mobile be...GOD???
Posted by: sasha at April 1, 2008 3:20 PM
Sasha: Actually, it's part of T-Mobile's trademark, not a patent or copyright.
Posted by: Craig at April 1, 2008 3:56 PM
Lol, Woot!
Posted by: jizzle at April 1, 2008 3:58 PM
Cool! I remember they've done so with a small german firma for webdesign!! Lately they won, because they had too litle money for the expencive legal action. Lately they went bankrupt, and why? Just because they had a "T" in their name! What if the big companys block all the main colors? What if they block all letters? Will they take us all to court? Somehow I feel like in the kindergarten!!!
(Sorry for my bad english)
Posted by: Wolf at April 1, 2008 4:00 PM
maybe tmobile should channel all of their energy into putting out their 3g network instead of stupid bulling like this. so you own the color magenta and? that's like the gayest shade of pink
Posted by: david at April 1, 2008 4:21 PM
What...as opposed to all those manly shades of pink?
Posted by: Craig at April 1, 2008 4:31 PM
Colors can be trademarked but defending the trademark is an uphill battle. See Qualitex Co. v. Jacobson Products Co., Inc. at Wikipedia for details and a link to the full text of the Supreme Court decision.
Posted by: davidwr at April 1, 2008 6:24 PM
i read the original letter from T-M and never saw any threat to sue anyone - just a request. being able to read between the lines we all know where this COULD lead if one decided to behave childishly...
Posted by: Marca at April 1, 2008 6:24 PM
Good news - TM violations are NOTORIOUSLY difficult to prove... T-mobile is just being huffy for the sake of being huffy. Congrats on sticking together though!
LA Lawyer,
Nicole
Posted by: Nicole at April 1, 2008 7:31 PM
you stole my colour... give it back!
Posted by: ephraim at April 1, 2008 7:36 PM
t-mobile's service sucks anways. fuck them! goodjob guys
Posted by: RMFD at April 1, 2008 7:55 PM
Instead of adding more Towers in Florida or in New York they're playing lawsuit with tech websites. T-Mobile get over it. For arguments sake why not just start suing the likes of ADOBE PHOTOSHOP for having the color magenta on their palette.
Posted by: Drake at April 1, 2008 8:02 PM
I can't wait to see T-M send a cease-and-desist letter to HP, Canon, and Epson, telling them they can't use Magenta inks in their inkjet printers anymore. It will be interesting to see how T-M is going to print their marketing collateral on CMYK printers that suddenly become C_YK printers. =-)
Posted by: meme at April 1, 2008 8:07 PM
Lol I can't believe you mother fuckers. You really think you can fuck with TMobile? You fuckin serious?
I'm going to destroy the internet.
tootlez
Posted by: Catherine Zeta Jones at April 1, 2008 9:01 PM
Fuck tmobile. they can suck my magenta cock!
Posted by: lowdrag at April 2, 2008 3:52 AM
Great job taking part in the campaign!
Taptu's already magenta through and through, but here's our contribution:
http://www.taptu.com/blog/2008/04/02/join-the-campaign-to-set-magenta-free/
Posted by: Vero at Taptu.com at April 2, 2008 5:20 AM
Craig:
There really isn't a battle here that would have to take place uphill... this is there will be no battle TMo has no ground to stand on.
The court case you pointed out would be a valid lawsuit over the use of colors because they are both in the same business and are competitors. Whereas TMo and Engadget are very different because Engadget doesn't sell phones, nor does it really sell anything other then ad space.
Posted by: Mike at April 2, 2008 8:48 AM
that is telecom, typical german...
Posted by: pet at April 2, 2008 1:32 PM
It is estimated that the human eye can recognize around 10 million different colors. So unless Tmobile has a color expert that has professionaly verified both colors are magenta I believe they are different colors; therefore tmobile has no basis for argument!
Posted by: Jason at April 2, 2008 4:26 PM

