My daughter and I decided that we wanted to play cars. She was there in her fairy princess outfit running a Hot Wheels car along the floor and it occurred to me that we didn't have any track! When I was a kid (in the 70s), Hot Wheels track was about as ubiquitous as Lego pieces and army men, so it seemed imperative that we go procure some track immediately.
So, we went out to the store and I was shocked and dismayed at how Hot Wheels has devolved over the years. Sure, they offered several track kits, but none of them actually had much track. They had these complicated, automated moving ramps and claw things that picked up the cars and smacked them into each other. The most track I could find in any set was a mere 14 feet! Plus, they didn't sell just track...the only way to get some was to buy one of these kits.
This pales in comparison to how it used to be, when you were able to buy sets with tons of track AND you were also able to purchase separate "Track Packs" of 10-20 pieces and those little purple connectors.
So, I checked eBay. Of course, tons of people were selling old kits like what I remembered. The problem was (a) they were charging an arm and a leg for them (one guy wanted $40 for 40 feet of track), and (b) the shipping charges were even worse (another $20 for UPS ground?!). I'm sorry, but $60 for some Hot Wheels track is just ridiculous.
So, I had an epiphany. Hot Wheels should harness the power of the web to recapture people's imaginations. Currently, the only interactive feature Hot Wheels has is an online personalized database of all the cars you've collected. Whee. No, what I have in mind is a bit more invigorating:
The Hot Wheels Track Set Online Design Studio
Imagine a browser-based tool that lets you assemble parts of track sets that Hot Wheels sells into your own custom track setup. You could drag and drop all the 2-foot pieces you want, add a couple of 90-degree banked curves, toss in an inline accelerator, put in a full loop, and then reconnect back to where you started. The system would automagically calculate all the connectors you need and give you a price quote. Then, if you decided to purchase it, Hot Wheels would assemble your custom package and ship it straight to you.
An interesting extension of this would be if you could take advantage of some of today's gaming technology and actually test out different configurations by running virtual cars through your newly designed track. Finding out that you need a bit more elevation drop (and thus more track) for your design to work would be quite useful to ensure that people aren't disappointed by what they've designed. Plus, Hot Wheels could give each person a list of cars they own that is compatible with the track they've designed. Furthermore, imagine if you could share the tracks you've designed with other people; think Cafe Press for Hot Wheels.
I don't know about you, but I think this would rock. With all the quality issues Mattel has had recently, they're going to have to differentiate themselves on some other dimension, and offering customized Hot Wheels track sets might be just the ticket. Plus, think how much added press and brand-building could be accomplished by an online tool like this. Seems like a decent idea to me.