Wired has an interesting article suggesting that corporate radio may have learned its lesson that efficiency is not the ultimate objective.
But in the past decade, radio changed from a village of small, independent stations to a bastion of the US media oligopoly, content to deliver sterile, cookie-cutter broadcasts. The transition made sense economically, because Big Radio was able to cut costs by consolidating advertising departments and using the same programming across the country. But alienated listeners fled in droves.Noting radio's declining audiences, recurring low-level payola scandals, horrendous public image, and competition for drive-time ears from iPods, satellite broadcasting, and cell phones, pundits have been gleefully pronouncing the medium's last rites. But they may well be wrong. Rather than being on life support, radio in fact is on the verge of its boldest technological change since the introduction of FM stereo in the 1960s. Not only that, it may be on the threshold of another golden age, one which could have almost as powerful an impact as the first. And in the vanguard of this movement, bizarrely enough, are many of the same flaccid, reactionary media giants that put radio in a coma to begin with.
I hope it's true, but I'll believe it when I can once again turn on my radio and not run screaming from the room.
