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June 12, 2003
'Cog' is Ad Hero
A big hit with consumers and engineers the world over, it seems, is Honda's new television advertisement titled simply 'Cog.' It features a series of Honda Accord parts (valve stems, windshield wipers, etc.) composing a modern day contraption that Rube Goldberg would have been proud of.
If your browser is Flash-enabled, feel free to watch the video here. Afterwards, make sure to follow the link on that page to read an interesting article about the ad. Supposedly, it took 606 takes to get everything to happen just right. Keep in mind while you're watching that video that there's not a smidgen of CGI anywhere -- it's 100% authentic. And Tom and Jerry always seemed to make it look so simple.
Posted by Craig in Popular Media
Comments
Thanks for finding this. I have been hearing buzz about it and I couldn't find the ad anywhere. Extra nice that it's in flash. :)
Posted by: mashby at June 15, 2003 9:54 PM