GearBits

Mobile Gear: What Features Take Precedence?

I'm fascinated by how consumers categorize their technology. For example, what's the difference between a phone with PDA capabilities and a PDA with phone capabilities? Yet, for some reason, consumers make these distinctions. What's really troubling is that the consultants and pundits (e.g., Gartner) seem to have latched onto certain categories and are pitting one against the other as if it were an illegal dogfight...last one standing wins.

So, let's recap what can be observed out in the marketplace today. What features seem to drive name/image dominance for handheld and mobile devices?

1. Phone -- If a device can be used as a voice phone on a cellular network, it is generally first and foremost considered a phone. Some exceptions to this include the Pocket PC Phone Edition devices, which people generally regard as PDAs, and the Palm Tungsten W, which people generally regarded as a piece of crap. So, the phone feature seems to dominate all other features...generally.

2. Gaming -- Second behind phone is gaming. If a handheld has significant game-playing capabilities, but is not a phone, it will essentially be labeled a gaming device. An example of this is Nokia's n-Gage -- it's a crappy phone and a decent gaming device, yet people still refer to it as a phone. However, consider the Tapwave Zodiac. The Zodiac is considered a gaming handheld despite it having significant PDA capabilities. Were it to have phone functionality, I posit that folks would refer to it as a phone (a la the n-Gage).

3. PDA/PIM -- Personal Digital Assistant or Personal Information Management functionality seems to be third on the influential feature list. If a device has this, but is not a phone or a gaming device, it is generally considered a PDA. There are relatively few exceptions, with the iPod being the most (only?) noteworthy one. The iPod's PIM functionality is crude at best, so perhaps this isn't really even that much of an exception.

4a. Camera -- Camera functionality (both still and video) seems to have no dominance over any other feature. The Sony Clies and the Palm Zires that have cameras are still primarily considered PDAs, and my Treo 600, which has a camera (albeit a lame one), is still considered a phone. Only devices that are strictly cameras (i.e., have no other significant capability) are regarded as cameras. The only exception I've found in this regard is the Panasonic series of multi-function devices (e.g., their D-Snap line) that combine a still camera, video camera, MP3 player, and voice recorder all in one. In that device, the camera dominates the MP3 functionality.

4b. MP3/Media Player -- Being able to play music or video clips is a laudable objective for a handheld. However, it is fairly undistinguishing if this is all a device can do. Most other features (e.g., phone, gaming, and PDA/PIM) overshadow music and video playing if those features are present on the device. Consider (again) the Tapwave Zodiac. It's an excellent multimedia device, yet folks think of it first as a gaming handheld and then as a PDA, with audio and video as an "oh, yeah, it can do this too" feature. Only dedicated devices like the forthcoming Samsung Yepp YH-999 Portable Media Center are known for their audio/video playback capabilities. Were these to have phone functionality or gaming controls or established PDA/PIM functionality, they wouldn't be nearly as lauded for their A/V features. At least that's my guess.

Note that I have Camera and MP3/Video as tied for fourth. It seems there are a lot of examples of cameras that can do the audio/video playback thing and A/V devices with built-in cameras, so I don't see a clear precedence here. Maybe that will emerge as dedicated A/V devices get better and people start considering camera functionality as almost an assumed feature for mid- to upper-level electronics.

OK, I'm interested in hearing what you all think about my theory here. What are the exceptions (gadgets) to my rules that you've seen?